Salesforce Architects in the wild

If you have been involved in the Salesforce ecosystem for any amount of time, you will have across the #RoadToCTA movement. I recently got thinking about the different types of Salesforce Architects I have been 'fortunate' enough to work with and began reflecting on this. If you are a Salesforce…

LinkedIn + Microsoft = !Like

What the recent news of Microsoft's acquisition of LinkedIn means for Salesforce, and a look into what the future might hold for CRM. LinkedIn as a CRM LinkedIn is increasingly becoming the lead generation source of choice for many salespeople, not just recruiters. Whilst CRM goes beyond simple lead generation,…

Alternatives to Person Accounts

In this post I will discuss some of the alternatives to using Person Accounts and what the advantages/disadvantages are. Whenever a business operates under a B2C model its common for Salesforce consultants to review wether Person Accounts should be enabled. Lets quickly get an overview of the different options.…